Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
Preferred qualifications:
- 1 year of experience with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc.).
- 1 year of client-facing experience, with a track record of influencing across levels.
- Knowledge of SQL, databases, and basic automation techniques (e.g., dashboards, automating custom reports, materializing tables).
- Ability to analyze large datasets and distill them into actionable insights that are presented in a logical and compelling story.
- Strong written and verbal communication skills with comfort delivering simple and compelling stories to audiences of all levels.
About the job
The Planning and Measurement team at Google is a critical part of our advertising business, ensuring that our clients understand the value and impact of their campaigns. As an Analytical Lead, you will join our team and help drive better measurement practices across a portfolio of clients in e-commerce, gaming and travel.In this role, you'll be a trusted advisor and consultant, working closely with both internal teams and external clients to develop and implement robust measurement strategies. You will leverage Google's data and technology to provide actionable insights that improve advertising effectiveness and drive business results. You will possess strong problem-solving and critical thinking skills, with large data sets and data tools, and the work cross-functionally with advertisers, sales teams, and other members of the Product Specialist team.Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how
Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Provide support and consulting on client's/partner’s strategy in the areas of sales, marketing and/or product development, and translate data into answers to business questions and/or insights to facilitate business decision-making.
- Develop and own analytical modeling for key client/partner projects, apply and/or customize analytical tools (e.g., dashboards) and frameworks to identify opportunities, and develop solutions to optimize client/partner business and maximize the use and effectiveness of Google products.
- Collaborate with Sales teams to drive business growth with clients/partners, conduct in-depth analysis and identify business opportunities, and support the development of go-to-market business pitch and marketing collateral.
- Build and manage relationships with client/partner stakeholders across functions and levels, and own the relationship with the data/analytical stakeholders on the client’s/partner’s side.
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