Develop and execute strategic marketing plans for new S-curve products, from market analysis to launch and post-launch growth.
Conduct market research and competitor analysis to identify trends, insights, and growth opportunities.
Collaborate with cross-functional teams (e.g. R&D, Sales, Product Management) to ensure alignment of marketing strategies.
Drive brand positioning, messaging, and campaign planning tailored to target segments.
Monitor campaign performance, analyze KPIs, and provide data-driven recommendations for optimization.
Assist in product portfolio planning and strategic roadmap development.
Explore and evaluate overseas market entry strategies and localization opportunities.
Qualifications: Bachelor's degree or higher in in Marketing, Business, Economics, Finance, Marketing and related fields (Achieved a minimum GPA of 2.70 for Undergraduate and 3.30 for Post-graduate studies).
Good communication skills in both spoken and written English a minimum TOEIC score of 550 or B1 level proficiency is required.
1-5 years of experience in strategic marketing, brand management, or product marketing.
Excellent communication and collaboration skills.
Experience in launching new products or entering new markets is a strong advantage.
Contact: Wirakarn มัดหมี่ Karwichai Email: WIRAKARK@SCG.COM
SCG Cement and Green Solutions Business.
Job skills required: Finance, Market Analysis, Research