Data Analysis & Reporting:
- Conduct in-depth analysis of sales data, market trends, customer purchasing patterns, and competitor activities within the aftermarket parts sector across IMG markets. (focus on assigned markets)
- Develop and maintain comprehensive dashboards, reports, and analytical tools to track key performance indicators (KPIs) related to parts wholesale sales, profitability, and market share.
- Identify variances, anomalies, and opportunities within sales data, translating complex findings into clear, concise, and actionable recommendations for the Parts Wholesale Manager and regional teams.
- Utilize advanced analytical techniques to forecast sales trends, model potential business scenarios, and evaluate the effectiveness of sales programs and incentives.
Aftermarket Business & Commodity Product Expertise:
- Specialize in understanding the dynamics of commodity aftermarket products (e.g., batteries, brakes, filters, engine oils), including pricing strategies, competitive landscape, supply chain considerations, and customer demand drivers.
- Provide expert insights into market sizing, segmentation, and growth potential for various parts categories within the IMG region.
- Monitor industry trends, technological advancements, and regulatory changes impacting the aftermarket parts business.
Multi-Make Product Strategy Support:
- Actively support the Parts Wholesale Manager in the conceptualization, development, and execution of multi-make product strategies, from initial market assessment to launch and ongoing performance monitoring.
- Analyze potential multi-make product opportunities, evaluating market demand, competitive positioning, and financial viability.
- Collaborate with product development, supply chain, and market teams to ensure seamless integration and successful rollout of multi-make parts programs.
- Track the performance of multi-make parts sales, identifying areas for improvement and recommending strategic adjustments.
Strategic Insights & Recommendations:
- Proactively identify emerging market opportunities and potential challenges, providing strategic recommendations to optimize parts sales and market penetration.
- Support the development of regional sales targets and strategic plans by providing data-backed insights and analytical support
- Assist in evaluating the effectiveness of various route-to-market strategies and proposing enhancements based on data analysis.
Program & Incentive Evaluation:
- Measure the impact and return on investment (ROI) of sales programs, marketing campaigns, and incentive structures designed to drive parts wholesale sales.
- Provide analytical support for the design and refinement of incentive programs for dealers, distributors, and other channel partners.
Cross-Functional Collaboration:
- Work closely with cross-functional teams including product development, logistics, markets, markets feet on the street and finance to ensure alignment and support for aftermarket parts initiatives.
- Present findings and recommendations to various stakeholders, adapting communication style to different audiences.
(Please refer to JD above)
#LI-PC
Education:
- Bachelor’s degree in Business Analytics, Statistics, Economics, Marketing, Supply Chain Management, or a related quantitative field.
- A Master's degree or relevant certifications in data science/analytics are highly preferred.
Experience:
- Minimum of 5 years of experience in an analytical role, preferably within the automotive aftermarket industry with complex data sets.
- Proven experience in data modeling, statistical analysis, and developing actionable business insights.
- Demonstrated understanding of the automotive aftermarket business, with specific knowledge of commodity parts (e.g., batteries, brakes, filters, lubricants).
- Experience supporting multi-make product strategies or similar portfolio expansion initiatives is a significant advantage.
Skills:
- Proficiency in data analysis tools and languages such as Microsoft Excel (advanced functions, VBA), SQL, Python, or R.
- Strong experience with business intelligence (BI) and data visualization tools (e.g., Tableau, Power BI, Qlik Sense).
- Exceptional analytical, problem-solving, and critical thinking skills, with the ability to translate raw data into strategic recommendations.
- Excellent communication and presentation skills, with the ability to articulate complex analytical findings to non-technical stakeholders.
- Strong understanding of sales processes, distribution channels, and market dynamics within a wholesale environment.
- Ability to work independently and manage multiple projects simultaneously in a fast-paced, regional environment.
- Detail-oriented with a high degree of accuracy.
- Self-motivated with very good attitude
- Fluency in English is required; additional language proficiency relevant to IMG markets is a plus.