- Brand & Content Execution:
- Support the implementation of the brand strategy by creating and localizing content for various marketing channels.
- Ensure all marketing materials and communications adhere to brand guidelines.
- Assist in storytelling initiatives that authentically communicate our mission of accessible mental healthcare.
- Campaign & Channel Management:
- Execute integrated marketing campaigns across online and offline channels (social media, website, app, LINE CRM, out-of-home, onsite events) based on strategic direction.
- Manage and optimize paid advertising campaigns on various platforms, tracking performance and reporting on key metrics.
- Support SEO efforts, including content optimization and keyword research, to improve organic search visibility.
- Organize and coordinate onsite and offsite events to increase brand visibility and engagement.
- Collaboration & Reporting:
- Collaborate with cross-functional teams (Product, Sales, Customer Success) on marketing initiatives and project execution.
- Monitor and report on key marketing metrics (e.g., brand health, campaign performance, conversion rates) to assess effectiveness.
- Assist in researching market trends and competitor activities to inform campaign execution.
- Manage the production of marketing media (e.g., photos, videos, graphics) to ensure alignment with campaign objectives.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience (3-5 years) in a hands-on marketing role, preferably with a background in both digital and brand marketing.
- Demonstrated experience in managing social media, paid advertising, and content creation.
- Familiarity with marketing tools (e.g., CRM systems, Google Analytics, social media management platforms).
- Strong organizational and project management skills with the ability to manage multiple tasks and deadlines.
- Excellent written and verbal communication skills in both Thai and English.
- A "can-do" and positive attitude with a strong sense of ownership and accountability.
Benefits
- Health Insurance
- 100% of the time Work from home
- Annual Leave 12 days
- Mental Health counseling sessions with psychiatrists and psychologists through ooca platform
- Social Security Insurance
- Provident Fund (condition applied)
- Annual Health check-up (condition applied)
- Special discount home loan interest with Government Housing Bank
- BYOD policy: Personal laptops less than 3 years old are eligible for 1000 THB/month subsidy (registration required)