The Senior Manager, Media Planning, plays a critical role in spearheading the development and execution of holistic, cross-channel media strategies for AnyMind Group's key client accounts, encompassing both online and offline platforms. This position demands profound expertise in a diverse array of media channels, coupled with exceptional leadership capabilities. The Senior Manager will drive strategic campaign development, ensure impactful, integrated execution, and foster a high-performing Media Planning team dedicated to delivering comprehensive media solutions that consistently exceed client objectives and contribute significantly to the company's growth.
What You'll Do
- Strategic Team Leadership: Provide overarching strategic direction, mentorship, and performance evaluation for two Media Planning Managers and a total team of approximately 12 members, encompassing both senior and junior planners. Foster a culture of continuous learning, innovation, and professional growth across the entire Integrated Media Planning team.
- Comprehensive Media Expertise & Innovation: Demonstrate an authoritative command of a wide range of online media platforms (e.g., Meta Ads, SEM, GDN, YouTube, TikTok Ads, Line Ads, and emerging digital channels) AND offline media channels (e.g., TV, Radio, Print, OOH/Out-of-Home, Activations). Guide the team in selecting and leveraging the most impactful, integrated platforms and innovative strategies for complex client challenges.
- Integrated Strategy Development: Lead the ideation, development, and implementation of sophisticated, comprehensive cross-channel media strategies and frameworks that seamlessly integrate online and offline efforts to achieve optimal client outcomes. Oversee the generation of insightful campaign reports and strategic recommendations for top-tier accounts.
- Strategic Data Analysis & Optimization: Champion the advanced use of industry resources and analytical tools (e.g., GA4, proprietary databases, advanced spreadsheets, custom dashboards, audience measurement tools for offline) to extract deep insights, identify cross-channel trends, and drive continuous, high-impact optimization across all managed advertising campaigns, focusing on integrated attribution.
- Key Client Partnership & Relationship Management: Serve as a senior point of contact for strategic clients, understanding their evolving business and marketing needs across all channels, proactively proposing innovative and effective integrated media strategies, and leading critical internal and external stakeholder meetings.
- Cross-Functional Leadership & Synergy: Collaborate closely with other departments, including Account Management, Ad Operations, Creative, and PR, to ensure seamless workflow, efficient resource allocation, and integrated execution across online and offline campaigns. Drive cross-functional brainstorming sessions to identify novel optimization opportunities and enhance overall campaign performance.
- Operational Excellence & Efficiency: Oversee and optimize the day-to-day operations of the entire Integrated Media Planning team, ensuring peak productivity, operational efficiency, and a positive, collaborative work environment. Implement best practices for workflow management and inter-team collaboration across diverse media types.
- Talent Cultivation & Succession Planning: Proactively identify individual and collective team strengths and areas for development. Design and implement personalized career progression plans, leadership development initiatives, and succession strategies to build a robust and future-ready Integrated Media Planning department.
Who You Are
- Bachelor's degree in marketing, advertising, or a related field
- 8+ years experience in digital and offline media planning or a related role.
- Strong knowledge of online media platforms and advertising analytics tools
- Have knowledge of offline media.
- Proven experience in media planning and strategy development
- Excellent communication and interpersonal skills
- Ability to manage multiple projects and prioritize tasks effectively
- A passion for digital marketing and staying up-to-date with industry trends
Why You'll Love It
- Advanced AI Tools For All Positions!!
- Creative office at Emporium (located at BTS Phrom Phong)
- Work hard, play harder office
- Competitive Salary
- Performance Review ( 2 times per year )
- Performance Bonus ( 1 time per year from 0.5-month to 3-month salary amount )
- Annual Paid Leave
- Compassionate Leave
- Health Insurance
- Social Security
- Discount for Fitness Gym at EmQuartier
- Monthly Birthday Celebration
- Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD)
- Work in professional and dynamic environment
- Good chance to explore new trends in a digital market
- Opportunity to learn most advanced advertising technology platforms
- No fixed day for promotion - Perform well and get promoted anytime!