POSITION SNAPSHOT
Location: Bangkok
Company: Nestlé
Business Unit: Consumer & Marketplace Insights
Full-time
A DAY IN THE LIFE…
Implement market research tools to understand deeply who the target consumer is, what they do, and why.
Produce timely, accurate, and actionable market share analyses across categories, channels, and competitors using NIQ, Kantar, and internal dashboards.
Apply correct methodologies, guidelines, and standards in all research studies.
Provide relevant insights through competitive and customer analysis.
Collaborate with brand teams to validate hypotheses, concepts, and communications.
Provide insights for ICPs, MBSs and support category and brand strategy development.
Co-develop frameworks to embed consumer centricity across all business steps.
Use tools like MROI PlanIQ and Talkwalker dashboards to measure marketing effectiveness and consumer sentiment.
ARE YOU A FIT?
Minimum 5 years' experience in market research or equivalent FMCG and / or strategic planning at Communication / Media Agency
Experience in leading and managing teams