JOB SUMMARY
Participates in developing and implementing programs that will increase tour flow from marketing channels. Evaluates programs for generating tours and implements solutions to enhance programs and tour flow. Communicates marketing strategy to sales and marketing workforce. Builds and maintains relationships with sales management, and coordinates with them to address any problems. Participates in the performance management, coaching, and selection of the marketing workforce.
JOB SPECIFIC TASKS
Developing Programs for Generating Traffic Flow/Business
• Develop relationships to build a network (e.g., Off Property Contact [OPC], brokers, associates, member referrals) useful for developing sales leads.
• Contribute to development and review of print ads, online ads, and other marketing materials (e.g., audio/video presentations, billboards, events, activities, seminars and special in-house functions).
• Conduct performance and cost analysis of past programs/events (including budget considerations and contractual provisions) and makes recommendations to improve and enhance future programs/events.
Managing Relationships External to Marketing
• Interact with team members from the finance, accounting, and legal disciplines to resolve issues appropriate to those functions.
• Build and maintain relationships between sales management and the marketing department to ensure there is a clear understanding of eligibility requirements or details of participation for generating tours.
• Build partnerships with resort operations, hotel linkage, OPC vendors, etc, where applicable.
Managing and Developing the Sales and Marketing Workforce
• Prepare for and conduct team meetings.
• Measure the performance of marketing executives/team leaders against goals and hold them accountable. - Importance to My Job
• Provide one-on-one coaching and mentoring to team associates.
• Observe and identify associate areas of strength and development opportunities (e.g., through ride-alongs, shadowing, monitoring).
• Provide on-call support to associates when not on site.
• Deliver and coordinates various training programs.
• Develop and review policies and procedures pertaining to work flow, lead distribution, reward, recognition, and discipline.
JOB QUALIFICATIONS
• Good personality
• Strong communication skills especially speaking
• Positive interpersonal skills
• Able to work in a deadline and target
• Strong hospitality skills.
Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.