,Summary:
As Media Planner you will assist the Media team to manage a portfolio of all media platforms and help them deliver against agreed clients' media KPIs and objectives.
Responsibility:
- Conducts media research, evaluates data; develops points of view; understands systems applications; and understands various media and their applications against client strategies/goals.
- Undertake key initiatives/business solutions with clients' goals, business objectives, and priorities.
- Ensure engagement in strategic discussions and ideation process for building a holistic solution for client’s needs, build capabilities across key digital platforms
- Translate the business requirements and strategic direction into an actionable process and work closely with related departments (Digital Marketing, Marketing Operations, etc)
- Overall account stewardship to ensure communication strategy and implementation are in sync with clients' business direction
- Delegates to and works with those more juniors on daily tasks in order to grow the Assistant’s knowledge base and expand individual management skills
- Identifying target audiences and analyzing their behavior, characteristics, and routines.
- Choosing the best media outlet combination for different campaigns.
- Preparing and presenting campaign proposals to clients.
- Monitoring media trends of all channels, including magazines, blogs, and television.
- Assessing the success of media advertising plans and campaigns.
- Proofreading all advertisements and marketing campaigns before release.
Requirements:
- Bachelor’s degree in marketing or a relevant field.
- A minimum of 3 years of experience as a media planner or in a similar role.
- Excellent knowledge of analytics tools and campaign evaluation metrics.
- An analytical mind with a creative eye.
- Has a background primarily in media planning with a marketing agency background
- Has experience in regional Thailand market ( across the APAC region, etc.), managing media planning online and offline media
- Mature and stable personality
- International, high English ability
Job Type: Part-time
Pay: ฿160.00 - ฿235.00 per hour
Expected hours: 5 – 10 per week
Application Question(s):
- Do you have any experience as a freelancer before?
- Can you join immediately?
- Please drop your hourly salary expectation in THB
Education:
- Bachelor's Degree (Required)
Experience:
- Marketing Strategist: 3 years (Required)
- Media Planning: 3 years (Required)