Customer Marketing Manager - CVS

Responsibilities:

• Act as a partner with Sales key account – CVS to develop strategic Channel Plans and lead the implementation of strategy for channel sustainable growth
• Ensure successful execution and, integrated programs (existing & new products of assigned products), in alignment with sales & marketing functions.
• Develop and control trade promotion budget via A&M TMK, and CCR TMK and D&A of CVS.
• Explore new business opportunity and grow assigned products’ portfolio & category - representing customer marketing team, to lead and lead assigned projects, e.g. JBP, Workshop, trail project and etc. Work collaborative with Shopper-insights manager to conduct bespoke research & leverage existing research to develop Channel-Strategy

Business Results

• Annual Volume Objective
• Plan across all categories, all brands in CVS
• Integrated trade marketing calendar
• Cost (TM & TM process)
• Continuous improve store coverage
• Improve share of assortment
• Lead Category-Management project
• Define & develop “Channel Strategy - by FORMAT, by Channel
• Work closely with Key Account, cross-functional team, to deliver Channel Growth profitably, and grow market-share on assigned channel, continuously.
• Developing business skills & taking lead on category initiatives, in order to grow category across segment
• Lead Assortment Review for SKUs’ Rationalization
• Lead Assortment Review for Regularly monitoring Pricing & Promotion compliance with defined strategy, assortment strategy
• Co-lead to work with Revenue Manager on Pack-Price Strategy and execute for every new pack-price launching

Qualifications:

• Bachelor Degree in related field
• 4yrs+ experience in Customer (Trade Marketing) /Consumer Marketing
• Leadership skills, Strong project mgt skills, able to lead and drive actions
• Strong analytical skills, turning insight into actions.
• Innovative thinking: able to lead team in new ways of thinking and Execution.
• Good relationship building and teamwork
• Good planning and managing performance of self
• Initiative and flexible
• Work well under pressure
• Good command in both Thai & English
• Computer literature in Microsoft Office
• Experienced in Channel development and driving category-captaincy would be benefit
• Experienced with direct retailers’ contacts or shopper research/category management process
• Strong in dealing with data-intelligence agency
• Experienced in Channel development
• Strong in dealing with data-intelligence agency