Position Summary
1. Contribute to expanding the product's market coverage by setting up a product line-up operation plan.2. Contribute to maximizing sales and minimizing loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product.
Role and Responsibilities
- Responsible for, develop and execute global plans for assigned product group to meet company objectives by defining strategies & product management; implementing marketing plans, promotions & media plans, budget management. Interaction with advertising agency, analysis of sales trends and others by using innovative marketing strategies to achieve sales target & raise product awareness & market share
- Responsible of End-to-end Product life cycle management including Pre-launching, launching and after-launching phase by coordinating Trade marketing, SCM, Sales and Retail team. Ensure operational excellence through input into business management as well as manage marketing budget, P&L responsibility for the categories with a direct control over marketing budget
- Monitor and evaluate activities to measure effectiveness and recommendation of improvement is needed
- Implements and oversees all marketing initiatives within assigned product category including launching of new products
- Creates and analyzes marketing strategies for local markets marketing strategies and executes appropriate marketing plans
- Performs other duties as assigned by management /direct supervisor
Skills and Qualifications
- Bachelor’s degree required. Master degree in Marketing, Business Administration or related fields
- Must have 5-7 years of experience in all aspects of marketing, product management, trade/ channel marketing in related industries or other competitive companies (Prefer candidates from Mobile industry and/or Mobile device management)
- Good analytical, mathematical and statistics abilities are encouraged to apply
- Requires the ability to disseminate market information and provide the best strategic business plan for product category
- Comprehensive understanding of marketing to consumer markets
- Stress tolerance, drive, well-organized, challenge lover and good problem solving skill
- Creative, self-motivated with high degree of initiative and result-oriented
- Strong business management, analytical, decisive, and action-oriented
- Must possess the ability to work in a fast paced environment while possessing a sense of urgency
- Must have excellent command of English and Presentation skills in both Thai and English
- Must have excellent command of Computer literacy especially MS PowerPoint and Excel